Marketing Manager
Our Marketing Manager will focus on promoting TLC’s and Companion Paws’ brand and services to new clients, volunteers and partners. This manager would be a member of the marketing and fundraising team who is responsible for managing the Foundation’s digital and non-digital marketing programs.
What we would have you do:
- Work with internal teams and outside vendors to develop, implement, manage, and evaluate multi‐channel marketing, promotional and fundraising activities; using analytics and trends to inform decision making
- Assists in ensuring that the Foundation has the right mix of assets, channels, and tactics to build awareness and support among target audiences.
- Works in collaboration with our Communications Manager to create marketing and other promotional material to maximize reach and engagement; manages the production and scheduling to ensure timely distribution and the Foundation’s ability to test the effectiveness of each communication activity.
- Proposes and implements initiatives and solutions to achieve identified fundraising and brand-awareness objectives; identifies and tracks key performance indicators.
- Serves as team lead for standard and special digital marketing campaigns and cause-marketing arrangements
- Uses a data-driven strategic approach to update website content to encourage audience engagement;
- Manages relationships with partners
- Serves as brand ambassador to ensure compliance and integration of messaging with all other Foundation communication channels and across the organization.
To thrive in this role, you have experience in marketing management combined with excellent communication and interpersonal skills, and some of or all the following skills and training:
- Digital marketing/marketing communications: experience in digital marketing, including content creation for messaging and promotion.
- Considerable knowledge of digital marketing analytics and search engine optimization.
- Skill in tracking key performance indicators and making data-driven recommendations.
- Skill in managing a website, developing and implementing e-mail fundraising campaigns, and using social media platforms. Skill in leveraging publicity to drive fundraising results; proven skill in promoting fundraising events.
- Writing: Excellent command of the English language.
- Demonstrated ability to develop and execute marketing plans on schedule and write concisely and efficiently to promote the mission of the Foundation.
- Computer: Excellent knowledge and skill in using Microsoft Office Suite, Adobe Design Suite, and Google analytics.
- Time management/Organizational skills: Skill in working on multiple projects at a time under tight deadlines and in project management overall.
- Excellent attention to detail and efficient time management who understands and can execute complex instructions.
If you are interested in this or other positions as well as positions not listed, please complete the volunteer form at https://thelifelinecanada.ca/volunteers/ or https://companionpaws.ca/volunteers